en-fr  Are "sun, booze and hospital" holidays no longer hip?
Are "sun, booze and hospital" holidays no longer hip?

De Volkskrant, May 15, 2018.

Translated from Dutch.

Thomas Cook announced this week to shut down its 'Club 18-30 Holidays'. This tour company, which was founded in the sixties, had once as its target young baby boomers who went on holiday without their parents for the first time. Under the slogan Sun, sea and sex, package holidays to the Spanish seaside resort Lloret de Mar were the first big party destination to be pitched.

It appealed to young people who wanted to get drunk for the lowest possible price and were looking for a first courtship. Within ten years, the small Spanish coastal town underwent a huge metamorphosis. Pubs, discos and later clubs were built even faster than hotels and apartment complexes. Club 18-30 Holidays booked 100,000 trips annually at the peak and became one of the most lucrative legs of Thomas Cook.

It didn't stop at Lloret de Mar. Hersonissos, Ibiza, Salou, Ayia Napa in Cyprus and Albufeira were also places where it was considered cool to get drunk three times a day and to sleep off the buzz on the beach. Destinations in Eastern Europe have been added. The reputation of these holidays has never been very good. But in recent years it has been further undermined by television series such as ‘Zon, Zuipen and Ziekenhuis’ (Sun, Booze and Hospital) and ‘Oh Cherso’ (that made Barbie a Dutch celebrity) in the Netherlands and ‘Sun, Sea and Suspicious Parents’ in England.

The new generation still looks at it but does not do it anymore. That is a worldwide phenomenon.

The American newspaper New York Post recently described the new generation as couch potatoes, who, while lying on the sofa, maintain their social contacts, stream television series and drink at home. The internet is a better way for those looking for a date. Ten days in a row, becoming sick from drinking is no longer the best way to chill, certainly not with a big chance of a hospital stay. And also returning home with a black-brown tan, after having been completely burned, is no longer cool.

Heineken concluded two years ago on the basis of a survey among young people that 'moderate drinking' is the new trend. There are also more economic reasons. Young people need relatively more money to live in the inner cities. They also have less security because of flexible jobs. The British newspaper The Independent said that in the age group 55-65 years (the people for whom Club 18-30 was founded), a quarter has no problems spending 100 euro per person for drinks and food in a single evening. This is only 4 percent in the 18 to 34 years age group.

Young people make different choices. They spend more money on smartphones and make more city trips. Thomas Cook does not want to approach the 'Instagram generation' with a separate brand, but just under the umbrella of Thomas Cook: more attention for culture and good food than for sex, drinking and the hospital.

https://www.volkskrant.nl/columns-opinie/zijn-zon-zuipen-en-ziekenhuis-vakanties-niet-meer-hip-~b4184e32/
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Are "sun, booze and hospital" holidays no longer hip?
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De Volkskrant, May 15, 2018.
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Translated from Dutch.
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Thomas Cook announced this week to shut down its 'Club 18-30 Holidays'.
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It didn't stop at Lloret de Mar.
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Destinations in Eastern Europe have been added.
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The reputation of these holidays has never been very good.
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The new generation still looks at it but does not do it anymore.
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That is a worldwide phenomenon.
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The internet is a better way for those looking for a date.
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There are also more economic reasons.
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Young people need relatively more money to live in the inner cities.
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They also have less security because of flexible jobs.
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This is only 4 percent in the 18 to 34 years age group.
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Young people make different choices.
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They spend more money on smartphones and make more city trips.
0 Translations, 0 Upvotes, Last Activity None

Are "sun, booze and hospital" holidays no longer hip?

De Volkskrant, May 15, 2018.

Translated from Dutch.

Thomas Cook announced this week to shut down its 'Club 18-30 Holidays'. This tour company, which was founded in the sixties, had once as its target young baby boomers who went on holiday without their parents for the first time. Under the slogan Sun, sea and sex, package holidays to the Spanish seaside resort Lloret de Mar were the first big party destination to be pitched.

It appealed to young people who wanted to get drunk for the lowest possible price and were looking for a first courtship. Within ten years, the small Spanish coastal town underwent a huge metamorphosis. Pubs, discos and later clubs were built even faster than hotels and apartment complexes. Club 18-30 Holidays booked 100,000 trips annually at the peak and became one of the most lucrative legs of Thomas Cook.

It didn't stop at Lloret de Mar. Hersonissos, Ibiza, Salou, Ayia Napa in Cyprus and Albufeira were also places where it was considered cool to get drunk three times a day and to sleep off the buzz on the beach. Destinations in Eastern Europe have been added. The reputation of these holidays has never been very good. But in recent years it has been further undermined by television series such as ‘Zon, Zuipen and Ziekenhuis’ (Sun, Booze and Hospital) and ‘Oh Cherso’ (that made Barbie a Dutch celebrity) in the Netherlands and ‘Sun, Sea and Suspicious Parents’ in England.

The new generation still looks at it but does not do it anymore. That is a worldwide phenomenon.

The American newspaper New York Post recently described the new generation as couch potatoes, who, while lying on the sofa, maintain their social contacts, stream television series and drink at home. The internet is a better way for those looking for a date. Ten days in a row, becoming sick from drinking is no longer the best way to chill, certainly not with a big chance of a hospital stay. And also returning home with a black-brown tan, after having been completely burned, is no longer cool.

Heineken concluded two years ago on the basis of a survey among young people that 'moderate drinking' is the new trend. There are also more economic reasons. Young people need relatively more money to live in the inner cities. They also have less security because of flexible jobs. The British newspaper The Independent said that in the age group 55-65 years (the people for whom Club 18-30 was founded), a quarter has no problems spending 100 euro per person for drinks and food in a single evening. This is only 4 percent in the 18 to 34 years age group.

Young people make different choices. They spend more money on smartphones and make more city trips. Thomas Cook does not want to approach the 'Instagram generation' with a separate brand, but just under the umbrella of Thomas Cook: more attention for culture and good food than for sex, drinking and the hospital.

https://www.volkskrant.nl/columns-opinie/zijn-zon-zuipen-en-ziekenhuis-vakanties-niet-meer-hip-~b4184e32/